NYC or Los Angeles
Key Responsibilities / Performance Requirements:
• Develop and communicate social media communications frameworks, strategies and integration opportunities
• Develop and manage road map regarding social media strategic direction and resource needs related to social media integration
• Help define and maintain measurement framework for social media, integrating this into the holistic performance measurement overall
• Analysis of client's current activities within paid, earned and owned social platforms
• Integration of annual social media strategy development into media strategy
• Co-ordinate with agency offices around the world to gather and disseminate social media best practices, trends and innovation
• Construct and present global social media landscapes and POVs
• Review media plans and engage in early collaboration on connecting media plan ideas and strategies with social media strategy, opportunities and innovation
• Work with media agency teams to define, communicate and activate social media strategies into overall media activations
• Budget forecasting and management for social media activity and paid media within social programs
• Present ongoing social media integration opportunities to client social media teams and other related client centers of excellence
• Country Specialization: Manage specific local country level activities and programs; and inform regional and global teams
• 7-10 years minimum experience working for a client or agency in a marketing communications or media related role, including 3+ years working in the online marketing / social media environment
• 1+ years global interaction or experience
• Understanding of how social media varies or plays out beyond the U.S.
• Extensive experience developing and executing social marketing and media strategies, with a focus on integrating marketing, media, PR and content strategy into social media
• Demonstrated working knowledge of both the social media and marketing environments
• Demonstrated experience creating strategies which result in business results
• Excellent interpersonal skills and the ability to build effective internal and external relationships, influence change and drive integration
• Results and value focused
• Strong and persuasive presenter; ability to convey the complex simply
• Strict attention to details and the ability to work to tight deadlines
• Self-starting with the ability to manage projects autonomously
• Budget management
• Highly organized and a real team player